Signet Jewelers will trial mapping technology enabling customers to track diamonds they buy from the retailer, after allegations of diamond swapping surfaced earlier this year.
The equipment enables the customer to see the flaws in a
diamond. Signet will test it in the period fro
‘Every diamond has a “thumbprint” and « unique marks, » Mark Light, Signet’s chief executive officer, said in a call with analysts following Thursday second-quarter results announcement. « We will mark those on a digital screen and then we’ll have the ability to digitally send over that picture to our customers via email and keep it in our own files. » ‘